Wild Minder is a story-led textile art brand rooted in nature, folklore, and transformation. Every piece begins with a moment of observation – a feather found on a windswept beach, a wildflower growing unnoticed, an old folktale, or a quiet encounter in the landscape – and is reimagined through illustration, fabric painting, and free-motion embroidery.

Every design tells a story, drawing on the myths, symbolism, and emotions woven through the natural world and the British countryside. Made slowly using carefully chosen, often reclaimed materials, each piece is created to be treasured and to carry a story of its own.

From one-of-a-kind embroidered clothing to talismans, patches, and Scrappy Bags, every creation is designed to be worn, carried, or displayed as a reminder of your connection to the wild.

Wild Minders notice the stories in nature and carry them forward.

When you welcome a piece into your life, you become part of that story – someone who sees the meaning held within the natural world and helps keep those stories alive.

Wild Minder is more than a brand. It is a growing community of people who find wonder in nature, folklore, and symbolism, and who believe that the stories we tell about the natural world help us value and protect it.