About Wild Minder

Wild Minder is a story-led textile art brand rooted in nature, folklore and transformation.

Inspired by everything from feathers found on windswept beaches to wildflowers, old folktales and quiet moments in the landscape, each design is reimagined through illustration, fabric painting and free-motion embroidery.

Made slowly using carefully chosen, often reclaimed materials, Wild Minder creates one-of-a-kind embroidered clothing, talismans, patches and Scrappy Bags — pieces designed to be worn, carried or treasured.

Wild Minders notice the stories in nature and carry them forward.

Every piece is a reminder to look a little closer, find meaning in the natural world, and keep its stories alive.

The Team

Lucy

Owner

Wild Minder is my pride and joy, but it wouldn't be what it is today without the amazing team below! For as long as I can remember, I've dreamt of starting my own little venture. From selling painted stones outside my house at the age of eight to transforming my bedroom into a beauty salon and charging 50p for a manicure, I was always creating something.

Merrill Dunster

HR

What Merrill lacks in work ethic (often found snoozing on the job!) she more than makes up for in morale. Always ready to lend a paw to her fellow team members. She's the first to offer support, whether that's a wag of encouragement or just her uplifting presence. A true lover of the outdoors. Merrill takes her breaks very seriously, often stopping to sniff the flowers and savour the moment.

Thomas Morgan

Support Assistant

Wild Minder wouldn't be what it is without Tom. For starters, it wouldn't even be called Wild Minder, that was his idea! He's my go-to soundboard for all my ideas and is always willing to help with anything, even if it means standing still holding a light above his head for as long as needed. He's also the technical wizard behind photographing my embroidery, so I can turn them into prints.